Over the last year, Avgvstvs Forvm has redoubled its efforts to strengthen the international promotion of our brand and to bring the winery's products to more and more countries. Currently present in 50 countries on different continents, our aim is to continue to grow and strengthen trust with importers.
Over the last year, Avgvstvs Forvm has redoubled its efforts to strengthen the international promotion of our brand and to bring the winery’s products to more and more countries. Currently present in 50 countries on different continents, our aim is to continue to grow and strengthen trust with importers.
These actions dedicated to international promotion have resulted in the launch of new promotional and commercial trips in 2022 and 2023 with the aim, on the one hand, of strengthening the export of products from the winery in El Vendrell and, on the other hand, of recovering the relationship of trust that the pandemic interrupted, as it meant that visits to the winery had to be stopped.
Over the last year, we have visited a dozen countries, including places as far away as South Korea, the United States, Japan, the Philippines and Taiwan. All this without forgetting our efforts in the European market, with on-site visits to Switzerland, the United Kingdom, Luxembourg and the Netherlands.
On the one hand, these trips have been commercial trips with the aim of re-establishing relationships of trust with importers and customers, but in some cases they have also involved participation in prestigious international trade fairs, such as Prowein in Germany, where we were present in 2023.
In all these trips, the objective for the representatives of the winery near Tarragona is clear: to spread the passion for the vineyard, for our wines and bittersweet vinegars beyond our borders, taking our message and the quality of our products to other cultures as well. An effort in which, on the one hand, we seek to attract new importers and buyers, but also to build the loyalty of those who already know us.
In this line, the introduction and promotion of Avgvstvs Penedès wines in different countries is key. From our young wines to the most classic proposals such as Chardonnay or Trajanvs, but also giving a prominent place to more special products such as the line of microvinifications, with which we want to transmit a message closely linked to the history and tradition of the Penedès. The Nvdes, natural wines made with minimal intervention by the winemaker, which are also very well received internationally, also have a prominent place.
The Forvm family of vinegars also plays a stellar role in the international promotion of Avgvstvs Forvm, thanks to its presence in many cuisines from different cultures. Thanks to its infinite possibilities, its qualities for preparing vinegar recipes are adapted to very diverse gastronomic traditions, as shown by the good acceptance it has had in recent years among prestigious chefs from many different parts of the world.
And another product that is being very well received in international markets is the new Forvm Arbequina olive oil, which we have received very good comments on its first presentations abroad.
UIn short, another step forward in this great challenge for our winery to serve an increasingly varied and demanding international public, in which quality products have a more and more important place. Our international promotion efforts over the last year have not overlooked events closer to home, but of prime importance for the import market, such as the Alimentaria fair in Barcelona. This work has also been recently rewarded with the 2022 FEGP internationalisation award.
